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Make your case in the cover letter

Make your case

First impressions count. Make your case in the cover letter.

A good cover letter can take you a step closer to your dream job. But one that is poorly written will work against you. After all, the cover letter is where you make your case. It can convince the recruiter that you are the right person for the job. How can you make this happen?

Support your CV

Many experts agree that the cover letter acts like a body for the skeleton that is your CV. While the CV has all the facts, the cover letter illustrates how you carry out your responsibilities. It can highlight your personality as well as your softer skills. Thus, the cover letter is an important support system for your CV.

Make your case

Think of the cover letter as the platform where you pitch for the job. Do some research in order to show your interest in the job. In a line or two, demonstrate your knowledge about industry trends and the employer’s current situation. Make sure to highlight how you can contribute to the company’s current and future success. This will show the employer that you are updated about current happenings in the industry and the company.

Showcase who you are

There is no need to mention all your qualifications again—the CV takes care of that. Instead, highlight specific areas of your work that demonstrate what kind of employee you are. Do you have an interesting story about how you led a team? Did you overcome a big challenge in your career? How do you help your subordinates to meet targets in a better way? Portray your enthusiasm for the chosen field of work. Make sure you know exactly what skills you bring to the table. You can test your skills here.

Keep it short and sweet

It is smart to limit your cover letter to one page. Always remember that the aim of the letter is to make your case. So keep the tone friendly, but professional. If you are having trouble with conciseness, follow this thumb rule: Do not spend more than two sentences on one point. Finally, check the letter for typos, grammatical errors, and spelling mistakes.

Your cover letter can convince the employer to hire you. It is a wonderful tool and you must use it to your benefit.

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